Ident Process

I dabbled with several ideas about how to approach an ident for Steinbeck, the main goal being to stay away from any imagery that would be associated with any specific novel. I thought a great deal about themes in his work and came around to the idea of a traveler, someone on a journey. This seemed to me to be a very common element in Steinbeck's work, be it literally or metaphorically. It was then that I came across Steinbeck's 'motto' which is Ad Astra Per Alia (to the stars on the wings of a pig).

Initial concept, with a road and the winged pig with stars.
Decided the road could be too easily mistaken as a river.

Straightened the road and added the  traveler.
Having an actual human included was important as Steinbeck's work
focuses so greatly on the human condition and their struggles.
Simplified the number of stars for readability.

Didn't like the horizon line, but felt the road couldn't lead to nothing.

Briefly played with switching the orientation.

Went to a square shape added in a texture.
I usually try to design logos/idents in black and white since I believe all logos need to work in such. 

adjusted the road to give a better sense of movement. Added in the type. 

Final Ident Design